Raising the Bar 3.0July 30, 2017
We recently launched an initiative to engage associate attorneys in developing their networking and business development skills called “Raising the Bar 3.0.” It was set up as a business development initiative where each associate attorney was assigned a secret identity known only to the administrator of the initiative. Each networking and business development activity was assigned a point value and each week the points were calculated and posted internally by the firm under the secret identities. At the end of the contest, Murphy & King had established 11 new matters, originated 5 new clients, developed 9 new videos, participated in 41 new one-on-one meetings, participated in 37 events, and created 150 new contacts.
This is the third time that Murphy & King launched this type of business development initiative, starting with “Raising the Bar” in 2012, followed by “Raising the Bar 2.0” in 2014 and the most recent “Raising the Bar 3.0” that was conducted late 2016 – early 2017.
What were the secrets to their success? Amanda, Aaron and Andrea share their experiences in this video: